'Mobile content', or 'MoCo', is talked about everywhere, and increasingly outside the mobile industry itself as more brand names and content owners venture into the mobile space. However, as with any fast growing area of technology, confusion exists as to exactly how all this content is delivered to the end user, and how they pay for it.

The industry hosts a myriad of acronyms and technical terms and there are almost as many platforms available for delivering content as there are types of content itself. Using a back-to-basics style, this handbook attempts to understand the various types of content services that are available and the processes, technologies and business models used to create, deliver and bill the end user for this content.

This handbook is divided into three chapters. The first chapter provides an overview of various mobile content services and highlights the present and future market size and growth for these services.

The second chapter elaborates on the activities involved in creating and delivering content over mobile networks, starting with an overview of the activities involved in delivering mobile content services and then delving into each of the activities by identifying the processes and technologies used to carry out the activities.

The final chapter explores the various business models operational in the industry, and studies some of the key players involved in the industry and their activities.

This guide includes:

·         Mobile Content Services – An Overview

·         Type of Mobile Content Services

·         Market Size and Growth

·         Mobile Content Services – Delivery Process

·         Key Activities

·         Mobile Content Services – Business Models

·         Mobile Network Operator-based Business Model

·         Content Providers-based Business Model

·         Glossary