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Published January 2009
Now available at a massive 80% discount.
The mobile enterprise market has long proven lucrative for leading mobile handset vendors. This market is dominated by Research In Motion (RIM), which provides enterprise applications, such as push e-mail and IM, through its BlackBerry handsets to businesses. BlackBerry has faced competition from other sophisticated handsets before, manufactured by the likes of HTC and Nokia. To date, RIM has been able to sustain its leadership in the mobile enterprise market, but its sustainability is now being questioned with the popularity of Apple’s iPhone.
This report includes:
· Introduction
· iPhone vs. BlackBerry: Features and Functionality
· Administration and Security
· Applications
· Operating System
· Network Architecture
· Keyboard and Screen
· Technical Support
· Current Market Scenario
· Marketing Analysis
· Pricing
· Distribution
· Brand Positioning and Perception
· The Future
· SWOT Analysis: iPhone and BlackBerry
· Industry Opinion: iPhone vs. BlackBerry including extensive five-page Editor's Comment: "Why the iPhone is a game changer, and why RIM has everything to play for"