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189 pages with 148 Figures and Tables

With detailed briefings on mobile music, mobile games and mobile video and TV services, plus projections to 2013 on both global and regional levels, this essential study is crammed with data that helps identify the next growth frontiers for mobile entertainment services worldwide and how to tap these future opportunities.

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Key features of this essential market study: 

• Growth forecasts for worldwide mobile entertainment revenue during 2006-2013
• Regional mobile entertainment revenue contributions in 2008 and 2013
• Country-level data of key mobile music, mobile games and mobile video and TV markets
• Worldwide and regional mobile music revenue during 2006-2013
• Analysis of the value chains for mobile music, mobile gaming and mobile video
• Worldwide and regional mobile games revenue to 2013
• Use of Java and BREW games during 2006-2008
• Forecasts for worldwide and regional mobile video revenue between 2006-2013
• The current situation of mobile graphics and mobile gambling worldwide, and much more 

Published February 2009.  Save GBP 900.  Order now for just GBP 95

In 2008, mobile entertainment services (including mobile music, mobile games and mobile video services) generated worldwide revenues of nearly USD 24 billion, and this figure is set to rise to a market value of USD 47.2 billion by end-2013.

Mobile music continues to be the dominant component of the mobile entertainment services pie, however, within mobile music, ringtones – the pioneering first entertainment service - have gradually given way to advanced services, such as ringback tones, streaming audio and full-track downloads. Worldwide mobile music revenue stood at USD 11.7 billion at end-2008 and is forecast to hit USD 19.2 billion at end-2013.

Mobile games have also shown strong growth recently and will, in all probability, become as big as mobile music in the years to come. With a slew of different options, such as Java, BREW, SMS-based or Browser-based games, mobile gaming has evolved beyond recognition since Nokia launched “Snake” back in 1997.  The value of the worldwide mobile gaming market reached USD 5.5 billion by end-2008 and we predict it will grow to USD 9.8 billion by year-end 2013.

Mobile video and TV services are expected to grow rapidly in the years to come. Detractors of mobile video have previously cited poor handset quality as one of the biggest reasons why these services are yet to take off. However, with the launch of more viewer-friendly handsets, such as the iPhone, mobile video services are expected to quickly gain popularity.  We forecast that worldwide revenues from mobile video will nearly triple to reach USD 18.2 billion by end-2013, up from USD 6.7 billion at end-2008.

Other mobile entertainment services are also given coverage in this report.  For the most part, paid-for mobile graphics are gradually disappearing from the scene, largely owing to the growth of handsets with camera and video capabilities, and the preference for user-generated content. Conversely, the mobile gambling market is projected to grow significantly in the near future, and will be a big business driver for MNOs; Europe alone is expected to generate USD 3.2 billion in annual revenue by end-2010.

Among other report highlights, include: 

• Forecasts for worldwide and regional subscriber growth during 2006-2013
• Key drivers and inhibitors for mobile music
• Forecast growth of mobile music services such as ringtones, ringback tones and full-track downloads during 2006-2013 in terms of worldwide sales
• Country-level analysis for major mobile music markets including the US, UK, Japan, South Korea, India, China and Germany
• Vendor profiles for the mobile music, gaming and video markets
• Case studies of important mobile gaming markets worldwide
• Insights into the leading mobile video markets and the various standards used to deliver these services
• Recent developments in mobile video services in Brazil, South Africa and UAE
• Case studies on mobile graphics in major European markets and the US along with a UK mobile gambling case study.  And much more!

Through this analysis we enable operators, content developers, aggregators and handset vendors to identify the key trends affecting the markets and services for the next five years.

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CONTENTS:

Introduction    

The Worldwide Mobile Market

Mobile Entertainment Services

Mobile Music   

Mobile Gaming 

Mobile Video Services  

Other Mobile Entertainment Services     

Mobile Music  

Introduction      

Key Drivers and Inhibitors         

Value Chain Analysis    

Mobile Music- Regional Breakout          

Mobile Music- Services Breakout           

Ringtones        

Ringback Tones           

Full Track Downloads   

Streaming Audio          

Asia Pacific     

South Korea     

Japan  

India    

China   

Europe

The UK

France 

Germany          

Spain   

North America  

The US

Rest of the World         

Vendor Profiles

Sony Music      

RealNetworks   

Mobile Games 

Overview          

Java Games     

BREW based games    

Value Chain Analysis    

Asia Pacific     

South Korea     

Japan  

China   

India    

Australia          

Europe

The UK

France 

Germany          

Italy     

Russia 

Spain   

North America 

The US

Rest of the World         

Vendor Profiles

Gameloft         

Glu Mobile       

Mobile Video Services

Overview          

Value Chain Analysis    

Asia Pacific     

South Korea     

Japan  

China   

Europe

The UK

France 

Germany          

Italy     

Spain   

North America  

The US

Rest of the World         

Brazil   

South Africa     

United Arab Emirates    

Vendor Profiles

British Sky Broadcasting           

MobiTV

Other Entertainment Services  

Mobile Graphics           

France 

Germany          

Italy     

The UK

The US

Mobile Gambling          

The UK

Conclusion     

Appendices     

Glossary          

Portio Research Classifications 

Companies Mentioned in this Report     

About the Authors        

Also available from Portio Research Limited

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