Ranking the World’s Best Mobile Operators: New ways to measure and understand MNO performance, beyond revenues, subscribers and ARPU

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Key features of this essential new market study:

• Ground-breaking comparative analysis of the performance of 204 major MNOs worldwide using ten all-new measurements
• Complex and exhaustive data analysis explained in plain, easy-to-understand English
• Full ranking of 204 MNOs for each performance measurement
• Formulae, rationale, rankings and supporting operator case studies for each performance measurement
• A total of 33 MNO case studies outlining strategies used to succeed, and how to emulate them – covering MNOs in all world regions
• Identification of ‘previously unseen’ competitive strengths and weaknesses of 204 major MNOs worldwide revealed by our ten new PMIs
• Selected ‘traditional’ KPIs for MNOs worldwide, their benefits, limitations and comparisons to our new performance indices
• Overall regional rankings in three core areas of success

Published June 2009.

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About this report:

Traditionally, corporate performance at mobile network operators (MNOs) tends to be measured by gross revenues, number of subscribers, ARPU, churn, data as a percentage of service revenues and profits, as well as market share, but that is generally a sub-set of subscriber numbers within each national market, so not useful as a measure internationally.

Around the world, the market conditions that MNOs face vary considerably depending on different economic and developmental factors. Therefore, key performance indicators (KPIs) reported by MNOs cannot simply be taken at face value as a means for fairly evaluating and comparing their successes against those of other MNOs in different markets.

A previously unavailable level playing field is required to judge the performance of MNOs through the use of suitable performance measurement indices, and this ground-breaking study does exactly that and more – by evaluating the performance of 204 major MNOs worldwide using ten all-new performance measurement indices (PMIs).

These are: 

• MNO ARPU (PPP)
• ARPU as a percentage of disposable income
• Revenue growth of the MNO
• MNO Profitability
• MNO growth vs. market growth
• Significance of the MNO
• Successful growth of revenues from data services
• Measuring subscriber loyalty
• Postpaid penetration measure
• Technology measure 

These PMIs cover a wide range of performance indicators and include normalising factors. 204 major MNOs worldwide have been ranked on these ten PMIs, and from these results overall rankings have been calculated to truly identify the world’s ‘best’ MNOs.

With high-value practical uses far beyond merely massaging egos or courting controversy, this cutting-edge report provides insight and understanding of MNOs’ successes, and an explanation of their strategies for others to emulate. And furthermore it uncovers opportunities for ALL in the mobile space and beyond to capitalise on – not just MNOs.

The mobile and wireless industry is one of the most aggressive growth sectors in the world today. Even the current economic slowdown has not stopped its growth in many markets around the globe. Worldwide, 2007 to 2011 is a period of particular strategic importance to the mobile industry, with worldwide mobile penetration climbing from 50 percent in 2007 to a forecast 75 percent by the end of 2011. As the more advanced markets have become saturated, the focus of the industry has now split, with the more advanced markets focused on data services, reducing churn and increasing ARPU, while the developing markets continue to pursue organic growth, market share and roll-out networks.

The tough economic climate in 2008 and 2009 has added pressure to the whole mobile industry and the ability to hence isolate how an MNO has become successful in a certain field and then emulate that is a mighty powerful resource.

In this ranking report we continue our work from earlier popular market studies – notably Mobile Data Deployment Strategies; Strategies for Creating End-User Demand for Mobile Data Services; and Strategies for Driving Data ARPU – and further explore MNO success strategies, but this time in a much wider context (not just for data services). Our holistic research has long since stressed that everything is connected and that “perfecting the MNO” involves the efforts of not just the operator, but is dependent on their key partnerships and strategic alliances with handset vendors, equipment vendors, and content/application providers. Success, failure, opportunity and opportunity cost are shared.

So while this report helps MNOs identify competitive strengths and weaknesses, spot areas they need to work on – and by implication the vendors they need to work with and vice versa, and offers advice (in the form of 33 case studies) on how to emulate the best in the business in those specific weak areas, it is essential reading for EVERYONE.

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Please contact us if you have any questions - order your copy of this market presentation now by e-mailing info@portioresearch.com

Further reasons to buy this research:

• Graphic-heavy, text-light presentation to help make these exciting research findings easier for you to understand and use
• Analysis supported by full methodology and glossary of terms
• Commentary on regional trends, and the differences in social and commercial use of mobility in developed and emerging markets
• Identification of the leading players in the industry and their successful strategies to win, and keep subscribers
• Summary and Conclusion sub-sections on traditional KPIs and three ranking approaches: Traditional, Normalised, and Blended
• Overall Rankings for Best MNOs by Region for Size and Growth; Best MNOs by Region for Extracting Revenues from Subscribers; and Best MNOs by Region for Advancing Non-voice Mobile Services

Read all about this and much more in this market leading 273-page report…

For full product details or to buy the report, please click here.  

Please contact us if you have any questions - order your copy of this market presentation now by e-mailing info@portioresearch.com