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Africa and Middle East Mobile Opportunities 2010-2014
Your essential guide to understanding the size, scope and major players of this growing regional mobile market
Published April 2010.
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To download the brochure for our new report, please click here.
A complete Table of Contents with a full list of the 93 Figures and Tables is available online here.
Key features of this essential new market study:
· Study major markets and key players
· Identify growth opportunities in key markets
· Examine country level subscriber growth and penetration forecasts for 25 key markets
· Analyze 5-year market forecasts to 2014
· Assess MNO market share
· Compare MNO ARPU, service revenues, and strategies and developments
· Scrutinize technology (2G/3G split) and messaging forecasts to 2014
· Uncover the Top 10 AME MNOs by subscribers; and by net additions in subscriber base
· All this and more in this must-have 96 page report
Please click here to see a full brochure.
About this report:
While not without its challenges, Africa and the Middle East is an exciting market with vast untapped potential for mobile services, which will see its mobile subscriber base hit 911 million by end-2014 – representing a regional mobile penetration rate of just 62.4 percent.
Historically, key growth impediments that have caused AME mobile markets to lag behind mature Western and Asian counterparts have included a lack of appropriate infrastructure, low income levels and strict regulation in certain markets. While such obstacles won’t be wished away overnight, there is a genuine sense that the mobile landscape is changing – and changing fast as players race to seize and exploit emerging opportunities.
This new market study looks at the mobile markets of Africa and the Middle East in four fact-filled chapters:
· Mobile Market Overview
· Country Profiles
· Conclusion
· Appendices (including full glossary of terms)
The region is seeing increased deployment of new technology and upgrades. Most countries in this region now either have 3G networks or have 3G network launches planned; some are already operating on 3.5G. This increased expenditure on infrastructure development, combined with increased consumer awareness through marketing activities and regional economic growth, will further boost the uptake of mobile services.
In some instances, MNOs in the AME region are partnering up and sharing network infrastructure to reduce operating costs and mitigate a common conundrum for MNOs in most AME countries that have low ARPU and penetration rates: namely, how to balance operating at low ARPUs and concurrently meeting high-investment requirements to penetrate deeper into the market.
Until recently, most AME countries had a duopoly market structure – Government being one of them – with strict regulatory structures restricting entry of foreign players. But now the region is seeing a transformation from the dominance of state-owned operators to a more open marketplace with increased private-player participation and increased competition.
With high-profile deals like Bharti-Zain fuelling further interest in the AME region, and continuing consolidation and acquisition of mobile assets underway, the ‘land grab’ has begun in earnest and inaction makes missing out on fantastic opportunities an ever-likely possibility.
Providing regional, country and operator-level analysis of this growing mobile space, this new 96-page market study highlights where mobile opportunities exist in Africa and the Middle East, and what makes the region such an attractive destination for mobile operators – for both voice and data services.
Further reasons to buy this research:
· Review essential forecasts and market data; regional, country and operator-level analysis
· Explore and identify opportunities in this exciting growth market
· See which AME markets will gain most from the changing mobile landscape
· Expose local obstacles to the adoption of mobile services
· Plan using regional and country-level mobile subscriber forecasts to 2014
· Highlight the Top 10 African and Top 10 Middle Eastern countries by mobile subscriber base
· Familiarise yourself with mobile subs and penetration for 25 major markets, and their key MNOs’ subs and market share
· Features data services forecasts: 5-year projections for SMS, MMS, Mobile E-mail and Mobile IM
· Benefit from a comparison of ARPU with country-level mobile penetration
· Read commentary on the future direction of the AME mobile market
· Graphic-heavy, text-light presentation in plain English with full glossary of terms
Table of Contents
A complete Table of Contents with a full list of the 93 Figures and Tables is available online here.
Mobile Market Overview
Technology Status
Data Services
SMS
MMS
Mobile E-mail
Mobile IM
Country Profiles
Algeria
Subscribers and Penetration
Technology Status
Key MNOs’ Information
Strategies and Developments
Bahrain
Subscribers and Penetration
Mobile Messaging Data
Technology Status
Key MNOs’ Information
Strategies and Developments
Democratic Republic of Congo (DRC)
Subscribers and Penetration
Mobile Messaging Data
Technology Status
Key MNOs’ Information
Strategies and Developments
Egypt
Subscribers and Penetration
Mobile Messaging Data
Technology Status
Key MNOs’ Information
Strategies and Developments
Ghana
Subscribers and Penetration
Technology Status
Key MNOs’ Information
Strategies and Developments
Iran
Subscribers and Penetration
Mobile Messaging Data
Technology Status
Key MNOs’ Information
Strategies and Developments
Iraq
Subscribers and Penetration
Technology Status
Key MNOs’ Information
Strategies and Developments
Israel
Subscribers and Penetration
Technology Status
Key MNOs’ Information
Strategies and Developments
Jordan
Subscribers and Penetration
Technology Status
Key MNOs’ Information
Strategies and Developments
Kenya
Subscribers and Penetration
Mobile Messaging Data
Technology Status
Key MNOs’ Information
Strategies and Developments
Kuwait
Subscribers and Penetration
Technology Status
Key MNOs’ Information
Strategies and Developments
Lesotho
Subscribers and Penetration
Technology Status
Key MNOs’ Information
Strategies and Developments
Morocco
Subscribers and Penetration
Mobile Messaging Data
Technology Status
Key MNOs’ Information
Strategies and Developments
Mozambique
Subscribers and Penetration
Technology Status
Key MNOs’ Information
Strategies and Developments
Nigeria
Subscribers and Penetrations
Mobile Messaging Data
Technology Status
Key MNOs’ Information
Strategies and Developments
Oman
Subscribers and Penetration
Mobile Messaging Data
Technology Status
Key MNOs’ Information
Strategies and Developments
Qatar
Subscribers and Penetration
Technology Status
Key MNOs’ Information
Strategies and Developments
Saudi Arabia
Subscribers and Penetration
Mobile Messaging Data
Technology Status
Key MNOs’ Information
Strategies and Developments
South Africa
Subscribers and Penetration
Mobile Messaging Data
Technology Status
Key MNOs’ Information
Strategies and Developments
Sudan
Subscribers and Penetration
Technology Status
Key MNOs’ Information
Strategies and Developments
Syria
Subscribers and Penetration
Technology Status
Key MNOs’ Information
Strategies and Developments
Tanzania
Subscribers and Penetration
Technology Status
Key MNOs’ Information
Strategies and Developments
Tunisia
Subscribers and Penetration
Technology Status
Key MNOs’ Information
Strategies and Developments
The UAE
Subscribers and Penetration
Technology Status
Key MNOs’ Information
Strategies and Developments
Uganda
Subscribers and Penetration
Mobile Messaging Data
Technology Status
Key MNOs’ Information
Strategies and Developments
Conclusion
Changing face and fate of the market
Subscriber numbers – reflecting growth
MNOs building strategies for wider adoption
Bottom line – What the region holds?
Appendices
Glossary
Portio Research Classifications
Companies Mentioned in this Report
About the Authors
Also available from Portio Research Limited
To download the brochure for our new report, please click here.
A complete Table of Contents with a full list of the 93 Figures and Tables is available online here.
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