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Apple iPad: 2010 to 2014
A New Dawn for Portable Computing, or a Step too Far?
112 Pages
Published 25th May 2010
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Key features of this essential new market study:
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Worldwide & Regional Forecasts
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Impact on Related Markets
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Market Positioning & Cannibalization
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112 Pages, 38 Figures and 27 Tables
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iPad User Experience
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Three Verbatim Executive Interviews
About this report:
By 2014 Apple’s iPad business will be worth over USD 17 billion. By way of comparison, the worldwide smartphone market will be worth USD 65 billion while the Portable PC market will be worth USD 195 billion. Worldwide shipments of Dedicated eReaders - products like Sony’s eReader and the Amazon’ Kindle - will reach 7.2 million units, down from a high of 10.4 million units in 2012.
Meanwhile, worldwide shipments of Media Tablets will soar from 7.1 million units in 2010 to over 64 million units in 2014. This new 112-page market report explains why these changes will occur in eight fact-filled chapters:
This 112-page market study explains not only how large Apple’s iPad business will become, and why, but also analyses how the iPad and its soon-to-arrive competitors will affect related computing markets, such as Desktop and Notebook PCs, Ultraportable and Ultrathin Notebook PCs, Netbooks, Dedicated e-Readers and Smartphones.
Key benefits:
You will derive the following benefits from this insightful report:
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Obtain access to worldwide forecasts from 2010 to 2014 for the iPad (unit shipments, average selling price and revenues);
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Obtain access to regional forecasts from 2010 to 2014 for shipments of Media Tablets;
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Compare these forecasts with equivalent worldwide forecasts for five important related markets: Desktop PCs, Notebook PCs, Netbooks, Dedicated eReaders and Smartphones;
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Benefit from an analysis of the how the arrival of the iPad, as well as a raft of competing Media Tablets, will trigger a number of cannibalization mechanisms in the portable computing market. Find out which markets are at risk, and which will be safe;
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Understand the true significance of Apple’s applications strategy and what impact this will have on the portable computing market;
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Understand the reasons why Apple has been able to increase revenues by over 570% in eight years and also learn how strongly positioned the company is in the Media Tablet market;
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Discover what Apple’s share of the Media Tablet market will be;
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Gain deep market insight by reading three verbatim transcripts of interviews with executives who are working at the coal face of the portable computing and publishing industries (AMD, Acer and Simon and Schuster);
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Quickly understand the iPad’s strengths and weaknesses by reading the ‘User Experience’ section of the report which quickly provides you with what you need to know;
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Understand the proportion of portable computing use cases that can be served by the iPad and pinpoint those use cases that cannot be served by the iPad;
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Understand why the portable computing market is about to enter a new phase in its growth and learn about the profile of the two most important consumer segments in the portable computing in the coming years.
Table of Contents - Summary
MARKET DEFINITION
Media Tablets
Applications
APPLE
Corporate Growth
Basis for Growth
Case Study: iPhone and AppStore
iPad REVIEW
Device Specifications
Product Variants and Pricing
User Experience
Market Positioning
Cannibalization Mechanisms: Related Markets
Market Projections
MARKET ANALYSIS
Portable Computing; Background
Development of the Portable Computing Market
Emergence of Web 2.0
Emergence of Client Applications
New User Groups: Market Segments
Implications
MARKET DATA AND FORECASTS
Markets Covered
Desktop PCs
Notebook PCs
Ultraportable PCs
Ultrathin PCs
Media Tablets
Smartphones
Dedicated eReaders
Apple iPad
Metrics Forecasted
Unit Shipments
Average Selling Price
Revenues
Regional Shipments: Media Tablets
North America
Asia Pacific (ASP)
Europe, Middle East and Africa (EMEA)
Latin America (LATAM)
EXECUTIVE INTERVIEWS
AMD (Manufacturer of Semiconductor Chips for Portable PCs)
SIMON & SCHUSTER (Book Publisher)
ACER (Portable Computer Manufacturer and a Leading Netbook Vendor)
APPENDIX
Methodology
About the Authors
List of Figures – Summary
Figure 1: Differences between the Browser and Application-based -based web Models and the
Figure 2: Worldwide Revenues of Apple Product Lines from 2001 to 2009
Figure 3: Apple Platform Model
Figure 4: Wired Magazine – iPad Application
Figure 5: Wired Magazine iPad App (Navigation ‘Scrubber’)
Figure 6: Interactive Ad Example: Head and Shoulders
Figure 7: Interactive Ad Example: BMW
Figure 8: New York Times iPad App – Touch Menu
Figure 9: iPad Version of the First Person Shooter Game (Nova)
Figure 10: iPad Version of the Driving Game (EA)
Figure 11: ‘Need for Speed’ iPad App
Figure 12: Apple iPad Keyboard Dock
Figure 13: Apple iPad Email Application
Figure 14: Apple iPad Calendar Application
Figure 15: iPad Market Positioning (Performance vs. Portability)
Figure 16: Market Segmentation by Use Cases
Figure 17: Worldwide Mobile Handset Shipments (Smartphones and Non-smartphones): 2010 to 2014
Figure 18: Worldwide PC Shipments (Desktop PCs and Portable PCs): 2010 to 2014
Figure 19: Worldwide Portable PC Shipments (Notebooks and Netbooks): 2010 to 2014
Figure 20: Worldwide Shipments of Media Tablets (Apple and Other Vendors): 2010 to 2014
Figure 21: Worldwide Shipments of Dedicated e-Readers: 2010 to 2014
Figure 22: Worldwide ASP (Desktop PCs and Portable PCs): 2010 to 2014
Figure 23: Worldwide ASP (Smartphones and Non-Smartphones): 2010 to 2014
Figure 24: Worldwide ASP for Media Tablets (Apple and Average of other Vendors): 2010 to 2014
Figure 25: Comparative Worldwide ASPs: 2010 to 2014
Figure 26: Worldwide Revenues (Smartphones and Non-Smartphones): 2010 to 2014
Figure 27: Worldwide Revenues (Desktop PCs and Portable PCs): 2010 to 2014
Figure 28: Worldwide Revenues for Media Tablets (Apple iPad and Other Vendors): 2010 to 2014
Figure 29: Comparative Worldwide Revenues: 2010 to 2014
Figure 30: Worldwide Shipments of Media Tablets (North America, EMEA, Asia Pacific and LATAM): 2010 to 2014
Figure 31: Worldwide Shipments of Media Tablets: Percentage Contributions of North America, EMEA, Asia Pacific and LATAM: 2010 to 2014
Figure 32: Apple iPad: Worldwide Annual Shipments from 2010 to 2014
Figure 33: Apple iPad: Worldwide Average Selling Price from 2010 to 2014
Figure 34: Apple iPad: Worldwide Revenues in from 2010 to 2014
Figure 38: Adoption Model Used by Generator to Forecast Technology-based Markets
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